OBJECTIVES:

  • Increase participants’ understanding and use of marketing principles in their business practices

  • Provide participants with electronic and print-based marketing tools to help them establish and manage their brand, increase their customer base and increase their sales.

  • Increase participants’ awareness of and ability to use technology-based tools for marketing business products and services.

WHAT PARTICIPANTS GET:

  • Logo designed by a professional graphic artist

  • Marketing collateral as designed by professional graphic artists, writers and copy editors.

  • Website

  • Set up of social marketing tools

  • E-marketing set-up with Constant Contact®

  • Marketing calendar development

  • 12 months of one-on-one consultation / guidance through their marketing activities.

  • E-mail campaign development and distribution for eight (8) campaigns

  • Website maintenance assistance and training (3 training sessions)

  • 12 months of full page ads in our E-Magazine

  • Presentation and promotion at a Go Girl Gathering.

  • E-marketing training using Constant Contact®  (3 training sessions)

  • Social marketing training (one (1) social media workshop)

CRITERIA FOR PARTICIPATION:

 

Those interested in becoming clients must have their businesses legally established and have applicable licenses and insurance.  They must also have the following:  computer and Internet access, business plan, ability to get what is needed for their business, passion and commitment to succeed, willingness and ability to accept constructive criticism and guidance, ability to build necessary relationships, and adequate level of support from home.

In addition to the time commitment to the program, participants are required to pay a nominal administrative fee of $100 per month.  Other fees associated with the program, but paid to other service providers are $5.00 per month for website hosting and a minimum of $20 per month for e-mail marketing service.

Based on the type of business, it may be recommended that participants join specific trade organizations or attend certain events that will enhance their ability to build the relationships necessary to grow their businesses.  Some of these may require a fee.